How It Works

Simple, powerful, local advertising that reaches every door.

What is EDDM?

Every Door Direct Mail (EDDM) is a USPS service that delivers mail to every address on a postal route — no mailing list required. That means your advertisement reaches every single household and business in a targeted area. No one gets skipped. No one opts out. Every door.

Local Heroes leverages EDDM to create beautiful, high-quality postcards featuring the best local businesses in each Houston zipcode. Instead of paying for a full solo mailer, you share space on a curated card alongside other top-quality businesses — making it affordable and effective.

The Process

1

Apply Online

Fill out our quick application with your business info, the Houston zipcode you want to target, and why you're a local hero. Takes 5 minutes.

2

Quality Review

We review every application. We're curating a postcard people will trust, so we only feature businesses that meet our quality standard.

3

Design & Proof

Our design team creates your section of the postcard. You'll get a proof to review and approve before anything goes to print.

4

Print & Ship

Professional printing on premium card stock. No flimsy flyers here — a thick, glossy postcard people actually hold onto.

5

Every Door Delivery

USPS delivers your postcard to every single household in the target zipcode. Thousands of impressions, one flat fee.

6

Monthly Repeat

Consistency wins. Your postcard goes out every month, building brand recognition and trust in your neighborhood.

Why Physical Mail Still Wins

90% Open Rate

Direct mail has a 90% open rate compared to just 20% for email. Your postcard gets seen.

17 Days Average Lifespan

The average piece of direct mail stays in a home for 17 days. An email gets deleted in seconds.

No Algorithms

No pay-to-play feeds. No algorithm changes. No blocked ads. Physical mail reaches the physical mailbox, period.

Trust Factor

76% of consumers trust direct mail when making purchase decisions. It feels real because it is real.

Local Impact

People pay attention to what's happening in their neighborhood. A local postcard hits different than a Facebook ad from who-knows-where.

Fridge-Worthy

A beautiful, useful postcard with local deals? That's going on the fridge. Try getting a banner ad on someone's fridge.

Ready to Reach Every Door?

Join Houston's best local businesses on the next postcard.